The promise of the digital revolution in the music industry takes another step forward with the creation of Interscope Digital Distribution (IDD), announced today by Interscope/A&M/Geffen Records. IDD will work in conjunction with TuneCore to distribute new and independent artists’ original music for sale on such leading retailers as iTunes, Rhapsody, Amazon MP3, Shockhound, eMusic and Napster, among many others worldwide.

IDD adds a fresh twist to the digital distribution model for independent music by offering unsigned artists a unique opportunity to reach the ears of A&R executives all while providing them complete freedom of choiceInterscope/A&M/Geffen’s top A&R staff will closely monitor the IDD service as a way to discover great talent. By signing on for distribution specifically through IDD, artists will have the chance to gain their attention. A number of artists may then be selected for development deals.

IDD is digital DIY done right – giving music artists a platform for self-expression, allowing them to retain all of the profits from their efforts, and presenting an opportunity for them to access the resources of a major record company.